Bruno Maag is a trained typesetter and type designer from Zurich, Switzerland. After graduating in Typography and Visual Communications from the Basel School of Design, he joined Monotype in London and Chicago, where he set up a Custom Font department.
Upon returning to London in 1991, he founded Dalton Maag, an independent type design studio which went on to create multi-script custom font families for global brands including Nokia, Intel, HP, Amazon, Lush, Google, Rio 2016, and AT&T to name a few. Dalton Maag also develops original typefaces available for licensing, including the award-winning Aktiv Grotesk, Effra, and Bressay.
Bruno Maag is a regular lecturer in typography and type design, a member of the ATypI Board, Alliance Graphique Internationale, the Typographic Circle, and a D&AD Trustee. His research into the emotional, neurological, and physiological aspects of reading letters informs his design practice and the work of Dalton Maag.