AOI Self Promotion + Business Strategy Masterclass

The AOI is trilled to be back in Dublin with OFFSET for their 10th edition, to bring you our all new Self Promotion + Business Strategy Masterclass. Thanks to The Tara Building for their amazing space and to Hopefully Brewing who are treating our attendees to some of their awesome beers!

With a renewed effort to get illustrators more financially stable, enjoying the kind of clients, projects, fees and conditions they deserve, this masterclass will focus in on the connection between portfolio + self promotion and your career success + longevity.
Want to achieve a better calibre of client or project?

If you are not getting commissioned in the area you want or by the level of client you want then your work is not communicating well so we’ll deep dive into understanding the commissioners mindset and journey to your work and how to address these issues in simple achievable self promotional steps.

Are you happy with what you are earning or are you just making ends meet?
You are a business so understanding how to conduct yourself professionally, building your confidence and client negotiations along with having a solid business strategy will help to avoid anxiety and ensure your career progresses each year. Lou will draw on real examples of common pitfalls and examples along with sharing easy solutions and systems to put in place before leading a Q&A.

This masterclass is aimed at seasoned professionals (illustrators, animators, creatives) and the up-and-coming alike

Part 1

  1. What is the AOI
  2. Is my portfolio communicating well?
  3. What is the Commissioner/Audience Journey?
  4. How do I build my social media reach?
  5. How can I protect my work online
  6. How do I build my business confidence

10 minute break

Part 2

  1. How do I avoid common commissioner issues?
    (late payments, copyright assignment/infringement, unprofessional behaviour etc)
  2. How do I build client relationships and encourage repeat custom?
  3. How can I increase my earnings?
  4. How do I set up a business strategy?

30 min Q & A – all questions welcome

About the Association of Illustrators (AOI) @theaoi

The AOI is the only organisation providing direct, highly trained advice and support, pushing illustrators and commissions for better fees and terms across the illustration industry. We now support and advise over 2000 illustrators, agents, colleges, commissioners and other illustration associations from all over the world.

Book Tickets

• Non AOI/IGI Members – €15
• AOI/IGI Members – €12