An Post / IAPI – The Direct Challenge Exhibition

201 entrants. 67 outstanding pieces of direct mail. 35 agencies. The entries to the inaugural Direct Challenge were of such a high level that they each deserved their very own showcase. So that’s what we’re going to do.

As part of the Offsite experience, An Post and IAPI would like to invite attendees to an exhibition taking place on the 2nd of April in the Witness Café in the GPO from 6.15 – 9.15 pm with drinks, treats and the odd speech or two.

The Direct Challenge was an initiative between An Post and IAPI that promoted the creative freedom of Direct Mail campaigns. The winning team, from Publicis, picked up the top prize – a week at the Cannes Lions International Festival – with their excellent direct mail ad campaign titled ‘Do You Recognise Your Details?’ Their nominated charity, The Alzheimer’s Society of Ireland, also picked up an An Post Direct Mail ad campaign worth €20,000.

Entry to the exhibition is free but space is limited so please register in advance on