A new addition to the Logotype series from Laurence King, Logotype Mini presents a selection of the newest, best and most familiar examples of logos around today.
The collection of brings together the best of verbal and visual, featuring over 1,300 international typographic identities, by nearly 250 design studios, this is an essential guide for design studio an is a valuable resource. A perfect source of inspiration for branding and corporate identity projects, with an endless supply of visually pleasing logos.
A treasure trove of the best logos around, Evamy has sifted through a vast array of current logotypes from every corner of the world from small, design-led businesses to global brands. A fantastic resource, the logotypes are laid out according to style, which makes the book easy to navigate.
Logotypes featured include some from famous studios including all the big designers (Saul Bass, Paul Rand, Lance Wyman) and household brand names like (Starbucks, Kodak, Disney). It also features the lesser known and some what more intriguing brands that have created some really unique designs.
Logotype mini is an important and essential companion volume to Logo and Symbol minis. Collated by Michael Evamy who is a design journalist, author and copywriter whose previous books include World Without Words and, with Lucienne Roberts, Insight.
Looking to get a bit more insight into the world of logo design and brand identity? Why not check out our other reviews in our series including Stuart Tolley’s MIN: The New Simplicity in Graphic Design and Creating a Brand Identity, from Laurence King.
Photos by Lauren Pritchard